Marketing 4.0: Moving from traditional to digital
KOTLER P. - KARTAJAYA H. - SETIAWAN I., Marketing 4.0: Moving from traditional to digital, John Wiley, 2016. Edizione it. Marketing 4.0: dal tradizionale al digitale, Hoepli, 2017. Table of [...]
KOTLER P. - KARTAJAYA H. - SETIAWAN I., Marketing 4.0: Moving from traditional to digital, John Wiley, 2016. Edizione it. Marketing 4.0: dal tradizionale al digitale, Hoepli, 2017. Table of [...]
VITALE M., L’impresa responsabile. Nelle antiche radici il suo sviluppo. ESD, 2014 [one_half] [/one_half] [one_half_last] INDICE Capitolo 1 - La bussola Capitolo 2 - L’impresa come soggetto storico in una [...]
BUTERA F. - DE MICHELIS G., L'Italia che compete. L'Italian Way of Doing Industry. Franco Angeli, Milano 2011 Indice Parte I. Modelli di impresa e modelli socio-economici dell'Italian Way of [...]
SEGAL Z. - WILLIAMS M. - TEASDALE J., Mindfulness-Based Cognitive Therapy fod Depression, Guilford, 2002, New York. Ediz. It. a cura di GIOMMI F., 2006, Mindfulness: Al di là del [...]
DALLOCCHIO - DELL'ACQUA - ETRO - LIGRESTI - ROVETTA, Brand Italiani. Sviluppo e finanziamento. EGEA, Milano 2006 Indice Prefazione Introduzione Capitolo 1 - Il brand: processi di sviluppo e modalità [...]
CARTER C.B. - LORSCH J.W., Back to the drawing board. Designing corporate boards for a complex world. Harvard Business School, 2004 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - Board design-time [...]
JOHANSSON F., The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation. Harvard Business School Press, 2004 [one_half] [/one_half] [one_half_last] CONTENTS PART 1 – THE INTERSECTION Chapter 1 [...]
DEMATTÉ C., Il mestiere di dirigere. ETAS 2004 [one_half] [/one_half] [one_half_last] CONTENTS Prefazione di Ferruccio de Bortoli 1. Parte 1 – L’IMPRESA: UN ORGANISMO DA FAR CRESCERE 1.1. Ripensare i [...]
BIANCHI F., Dal cliente al profitto. Come sviluppare prodotti e servizi in grado di assicurare il profitto soddisfacendo i clienti con le tecniche del target costing, Franco Angeli, Milano, 2002 [...]
MINTZBERG H., Why I hate flying. Texere, 2001 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - Flying is a transformational experience Chapter 2 - Programming the passengers Chapter 3 - Getting [...]
MOLTENI M., Bilancio e Strategia. L'annual report come occasione per comunicare strategia e risultati a tutto campo. Giuffrè editori S.p.A., Milano 2000 Indice Prefazione di Giorgio Brunetti Introduzione Capitolo 1 [...]
HAMEL G., Leading the revolution. Harvard Business School Press, 2000 [one_half] [/one_half] [one_half_last] CONTENTS PART ONE: Facing up to the revolution Chapter 1 - The End of Progress Chapter 2 [...]
RICCABONI A., Performance ed incentivi. Il controllo dei risultati nella prospettiva economico-aziendale, CEDAM, Padova, 1999 Indice Prefazione Introduzione Capitolo 1 - Il controllo dei risultati: significato, dimensioni e profili di [...]
PINE J. - GILMORE J.H., The Experience economy. Harvard Business Press, 1999. [one_half] [/one_half] [one_half_last] CONTENTS Preview: Step right up 1. Welcome to the experience economy 2. Setting the stage [...]
MORIN E., La tete bien faite. Repenser la réforme, Réformer la pensée. Raffaello Seuil, 1999 [one_half] [/one_half] [one_half_last] TABLES DES MATIÉRES Chapitre 1 - Les défis Chapitre 2 - La [...]
ASCANI F., Sport Management. Il manuale per il dirigente, l'organizzatore, il tecnico, il gestore della società sportiva. Sperling & Kupfer Editori, 1998. Indice Parte Prima - Lo sport e le [...]
MASLOW A., Maslow on management. Wiley, 1998 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - The attitude to self-actualizing people to duty, work, mission Chapter 2 - Additional notes on self-actualizing, [...]
D’EGIDIO F., La fine della grande illusione. Dalla crisi dei modelli di management alla saggezza manageriale. Sperling & Kupfer Editori, 1998 INDICE Capitolo 1 - Benvenuti nell’era della rivoluzione permanente [...]
STEWART T.A., Intellectual Capital. The new wealth of organizations. Crown Business 1998 [one_half] [/one_half] [one_half_last] CONTENTS 1. The intellectual capital movement 2. The new language: categorising intellectual capital 3. Focus [...]
HESKETT J.L. - SASSER W.E. - SCHLESINGER L.A., The service profit chain. Free press, 1997 [one_half] [/one_half] [one_half_last] CONTENTS PART I: THE SERVICE PROFIT CHAIN A RATIONALE FOR EXCELLENCE Chapter [...]
LASZLO E. - LASZLO C., The insight edge: an introduction to the theory and practice of evolution management. Greenwood Publishing Group, 1997 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - Renewing [...]
GOLEMAN D., Emotional Intelligence, Bantam Dell, 1995, New York Contents Part One: THE EMOTIONAL BRAIN Chapter 1 - What Are Emotions For? Chapter 2 - Anatomy of an Emotional Hijacking [...]
COLLINS J.C. - PORRAS J.I., Built to last. Successful Habits of Visionary Companies. Random House 1994 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 – THE BEST OF THE BEST Chapter 2 [...]
HAMEL G. - HEENE A., Competence-based competition. Wiley, 1994 [one_half] [/one_half] [one_half_last] CONTENTS Introduction Competing paradigms in strategic management Section I: Towards a theory of strategic management from a core [...]
DONALDSON G., Corporate restructuring: managing the change process from within. Harvard Business Press, 1994 [one_half] [/one_half] [one_half_last] CONTENTS PART ONE: The nature and origins of structural change Chapter 1 - [...]
QUINN J.B., Intelligent Enterprise: a knowledge and service based Paradigm for industry. Free Press, 1992 CONTENTS Part One: INTELLECT AND SERVICES: RESTRUCTURING ECONOMIES AND STRATEGY 1. Services Restructure the Economy [...]
EWING D.W., Inside the Harvard Business School. Strategies and lessons of America’s Leading School of Business. Random House, 1990 [one_half] [/one_half] [one_half_last] CONTENTS The Cathedral of management Part 1 – [...]
HESKETT J.L. - SASSER W.E. - HART C.W.L., Service breakthroughs. Changing the rules of the game. Free press, 1990 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - Creating Breakthrough Services Chapter [...]
PETERS T., Liberation management. Sperling & Kupfer, 1992 [one_half] [/one_half] [one_half_last] CONTENTS Part 1 - Necessary disorganization: the new exemplars 1.1. Toward fashion, fickle, ephemeral 1.2. EDS, the world's largest [...]
ECCLES R.G. - NOHRIA N., Beyond the hype. Rediscovering the essence of management. Harvard Business School, 1992 [one_half] [/one_half] [one_half_last] CONTENTS Introduction Getting Beyond Management Hype Part 1 – Building [...]
ITAMI H., Mobilizing Invisible Assets. Isedi, 1992 [one_half] [one_half_last] CONTENTS 1. The Concept of Strategic Dynamics 2. Invisible Assets 3. Customer Fit 4. Competitive Fit 5. Technological Fit 6. Resource [...]
BRUNETTI G., Contabilità e bilancio d'esercizio, Gruppo Editoriale Fabbri, prima edizione ottobre 1989 Indice Capitolo 1 - Uno schema di riferimento 1.1 Nozione di capitale di bilancio 1.2 Nozione di [...]
STACEY R.D., The Chaos frontier. Creative strategic control for business. Butterworth-Heinemann, 1991 [one_half] [/one_half] [one_half_last] CONTENTS 1. Introducion Who this book is addressed to, mixed success in coping with turbulent [...]
GHEMAWAT P., Commitment. The dynamic of strategy. Free Press, 1991 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - Strategy: the failure of success factors 1.1. Strategy Has come to focus on [...]
PRATT J.W. - ZECKHAUSER R.J., Principals and agents: the structure of business. Harvard Business School Press, 1991 [one_half] [/one_half] [one_half_last] CONTENTS Part One: The agency relationship Chapter 1 - Principals [...]
LEVITT T., Thinking about management. Free Press, 1991 [one_half] [/one_half] [one_half_last] CONTENTS Part One: Thinking Chapter 1 - The thinking manager Chapter 2 - The Not-Good manager Chapter 3 - [...]
MERLINO M., La fabbrica competitiva. I processi gestionali, Petrini editore, Torino 1/ed 1987 Indice Introduzione Capitolo 1 - Metodi a confronto: MRP, JIT, OPT, FMS Capitolo 2 - La produzione [...]
HESKETT J.L., Managing in the service economy. Harvard Business Press, 1986 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - A strategic service vision: basic elements Chapter 2 - A strategic service [...]
ANDERSON C.A. - ANTHONY R.N., The New corporate directors. Insights for board member & executives. Wiley, 1986 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - The board and corporate governance Chapter [...]
ROBBINS A., Unlimited power. Simon and Schuster, 1986 [one_half] [/one_half] [one_half_last] CONTENTS Section I - The modelling of human excellence 1.1. The commodity of kings 1.2. The difference that makes [...]
MCCORMACK M., What they don’t teach you at Harvard Business School. Bookview, 1984 [one_half] [/one_half] [one_half_last] CONTENTS Introduction What they can’t teach at Harvard Business School Part I: People Chapter [...]
ZANONI A., Gli approvvigionamenti, ETAS LIBRI, 1/ed 1984 Indice Premessa Parte Prima - Il quadro di riferimento Capitolo 1 - L'evoluzione degli acquisti 1.1 La disintegrazione dei cicli produttivi e [...]
KOONTZ H., Toward a Unified Theory of Management, McGraw-Hill, 1964. Ed. IT., Le nuove teorie manageriali. Un'analisi critica, Franco Angeli, 1976 Indice Capitolo 1. Il significato di una teoria della [...]
TOSI H.L. - CARROLL S.J., Management. Wiley, 1976 [one_half] [/one_half] [one_half_last] CONTENTS Part 1: Introduction Chapter 1 - The nature of managerial work 1.1. Management processes 1.2. Management process contingency [...]
EWING D.W., Writing for results. In business, government & the professions. John Wiley & Sons, 1974 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1 - Need 1.1 Improving written communications 1.2 Deciding [...]
MACKENZIE R.A., The Time Trap. Managing your way out. Amacom, 1972 [one_half] [/one_half] [one_half_last] CONTENTS Chapter 1- Time – A critical Resource 1.1. A Unique resource 1.2. Tagging time wasters [...]
EWING D., The Managerial Mind. The Free Press of Glencoe, 1964 Abstract Chapter 1 - The managerial emphasis: Commitment to the organization 1.1. Unique priority 1.2. The struggle against disintegration [...]
DRUCKER P.F., Peter Drucker on the profession of management. Harvard Business School, 1963 [one_half] [/one_half] [one_half_last] CONTENTS PART I: The Manager's Responsibilities Chapter 1 - The Theory of the Business [...]
NEWMAN W.H. - WARREN E.K. - SUMMER E.C., The Process of management - Concepts, behaviour and practice. Granbury: Prentice Hall 1961 [one_half] [/one_half] [one_half_last]CONTENTS 1. The role of management 2. [...]
LEAVITT H.J., Managerial Psychology. University of Chicago press, 1958 [one_half] [/one_half] [one_half_last] CONTENTS Part I: Motivation: The Driving Force Chapter 1 - Motivation: A Diagnostic Approach Chapter 2 - A [...]
DRUCKER P., The practice of Management. New York: Harper & Row 1954 [one_half] [/one_half] [one_half_last] CONTENTS 1. Introduction 2. The nature of management 3. Managing a business 4. Managing managers [...]
DEAN J., Managerial Economics. Prentice-Hall, 1951 CONTENTS Chapter 1 - Profits Chapter 2 - Competition Chapter 3 - Multiple Products Chapter 4 – Demand Analysis Chapter 5 - Cost Chapter [...]