ECCLES R.G. – NOHRIA N., Beyond the hype. Rediscovering the essence of management. Harvard Business School, 1992

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Beyond the Hype
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CONTENTS

Introduction

Getting Beyond Management Hype

Part 1 – Building an action perspective
1.1. Rhetoric: the work of words
1.2. Actions: the Realities of managing
1.3. Identity: The quest for the particular

Part 2 – Rethinking Management Basics
2.1. Strategy as a Language Game
2.2. On Structure and Structuring
2.3. Toward Robust Performance Measurement

Part 3 – Lessons for the Present
3.1. Making the Knowledge System Work
3.2. Putting change in Perspective
3.3. Coda: Rediscovering Managerial Practice

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Acquista!