PINE J. – GILMORE J.H., The Experience economy. Harvard Business Press, 1999.


the experience economy



Preview: Step right up
1. Welcome to the experience economy

2. Setting the stage

3. The show must go on

4. Get you Act together

5. Experiencing Less sacrifice

Intermission: A refreshing experience
6. Work is theatre

7. Performing to form

8. Now act your part

9. Customer is the product

10. Finding your role in the world

Exit: Exit, Stage right