JOHANSSON F., The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation. Harvard Business School Press, 2004

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the medici effect
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CONTENTS

PART 1 – THE INTERSECTION

Chapter 1
1.1. The Intersection-Your best chance to innovate

Chapter 2
2.1. The rise of intersection

PART 2 – CREATING THE MEDICI EFFECT

Chapter 3
3.1. Break down the barriers between fields

Chapter 4
4.1. How to make the Barriers fall

Chapter 5
5.1. Randomly Combine Concepts

Chapter 6
6.1. How to find the combinations

Chapter 7
7.1. Ignite an explosion of Ideas

Chapter 8
8.1. How to capture the explosion

PART 3 – MAKING INTERSECTIONAL IDEAS HAPPEN

Chapter 9
9.1. Execute Past your failures

Chapter 10
10.1. How to succeed in the face of failure

Chapter 11
11.1. Break out of your network

12. Chapter 12
12.1. How to leave the network behind

13. Chapter 13
13.1. Take risks and Overcome fear

14. Chapter 14
14.1. How to adopt a Balanced view of risk

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